Category: Thought

The Real Problem in Health Care (Hint – It’s Not a Website)

During the last two months, there’s been no shortage of discussion about the challenges facing the launch of the federal health exchange website, Healthcare.gov. Despite all the noise about the initial issues with Healthcare.gov, we can’t lose sight of the forest for the trees. It’s important to remember that the Affordable Care Act was never…

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How Technology Can Help Personalize Health Care

During a recent trip to the West Coast, I met with several small and large technology and consumer-focused companies about how they’re building stronger relationships with their customers. These customer relationships have enabled these once transactional-focused companies to create a unique customer experience that has transformed their respective industries. It’s no secret that health care…

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